Digital Marketing refers to advertising and promoting products or services using digital channels such as search engines, social media, websites, email, and mobile apps. It encompasses a wide range of techniques and strategies that aim to reach and engage with customers through digital platforms. The main goal of digital marketing is to promote brands, build visibility, increase sales, and create loyalty among consumers. With the increasing use of technology in our daily lives, digital marketing has become an essential tool for businesses looking to grow their customer base and stay competitive in today's marketplace.